Introducing Instamojo 2.0 – The Big Reveal

(Last Updated On: May 19, 2023)

Hello, world.

We have a new look.

The last few months at Instamojo have been the most exciting. We’ve been busy planning, building, and executing our plans meticulously for the big reveal. ICYMI – We just unveiled our new brand identity and two new products at MojoCon 2018 – a press conference in Bangalore on 28 August 2018.

We couldn’t have done this at a better time. At Instamojo, we’ve always held simplicity close to our hearts and believed that any business on the internet should be able to grow easily.

Our Journey over the years:

When we designed our logo, we wanted it to be simple and have a sense of inclusivity to it.

The logo has been symbolic of our belief in growth – to move forward.

If you took a closer look, it looks like the “Play ▶️” button. We’ve always envisioned our product to be a DIY, plug-n-play solution.

We used two colors in our logo – a Stale Mint green and a Mad Navy blue. These colors embodied trust, empathy, reliability, and transparency. There was a quirky, friendly nature to it. Above all, it was just simple.

Fast forward to 2018.

Business needs are diverse today and as MSMEs evolve, we are evolving too. Over the years, we have powered more than 500,000 small businesses and watched them grow out of their problems and into new ones.

To understand their changing needs and their pain points, we went around asking some crucial (some existential) questions to our customers:

• Why are you an entrepreneur?
• What keeps you motivated?
• How would you define your business?
• How can we add value to your business?
• How can we make processes easier for your business?
• What are some major problems plaguing your operations?

While searching for answers from our customers, we found our new brand identity!

Unveiling the NEW Instamojo:

We’ve been simplifying payments for you, all this while. Today, we change. Today, we go from being just a payment gateway to being a growth gateway for your business.

Our brand new logo is about building an identity. It embodies prosperity and visualizes your business as the rising sun! It creates individuality and empowerment for the modern MSME.

The crux of our new brand identity is made up of three crucial elements. We:

Offer Payment Solutions:

We’ll always be your trustworthy payment solution. An option that’s easy to start and easy to integrate, we will remain your plug-n-play solution but we are more than just that.

Build Business Tools:

We’ll build you tools that can take care of your business and it’s evolving needs to facilitate its growth in any field including digital marketing, logistics, CRM, etc.

Create Community Connections: We hope to build a community of like-minded businesses that offer advice and celebrate success. Let’s build a platform that can help entrepreneurs learn, grow benefit through shared experiences.

By providing an efficient payment solution, business tools, and valuable connections, we want to be your ‘Business Operating System’.

In line with our new brand identity, we’re excited to launch two new products custom-built to suit your business needs:

Introducing MojoXpress:

If you already have an online store with Instamojo, you’re in for a treat! We’ve partnered with Delhivery.com, FedEx, and Ecom Express to bring a supreme logistics experience for your online business.

Introducing MojoCapital:

Let’s admit it, cash flow can be a problem for a growing business. What happens when you run out of money to meet your day-to-day business needs? Having a negative working capital balance can have you struggling to keep your business afloat.

At Instamojo, we are trying to solve this problem with Sachet Loans – byte size microcredit to solve your cash flow needs. Why should realizing the money you’ve already made be so difficult?

We will be revealing more on the new products in the coming weeks. Stay tuned to catch our updates on mojoXpress eCommerce shipping and MojoCapital.

The Voice of Indian MSMEs

What did we do with all the research from our customers?

Apart from finding our new identity, we compiled it into a neat industry report filled with numbers, charts and, data that give rich insights into the FinTech evolution. It also includes an exciting prognosis for the immediate future of Digital Payments for MSMEs.

A new era begins

Our new identity hopes to bring a million more energetic, resourceful, and inspiring entrepreneurs on the internet to start, manage and grow their business.

At Instamojo, we believe in making a small business truly enterprising.

Here’s to the next milestone.

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