If you thought the headline was just a hook – it isn’t. Here’s our proof.
In the last 4 months, we had close to 1.5 lakh visits to the Instamojo eCommerce blog.
The Instamojo blog is the one-stop destination for everything D2C. We have:
- Guides on starting your business
- Resources to understand economic terms
- In-depth information about our products and features
- Tools to grow as a business owner
We. literally. Have. it. All.
But we’ll be honest, getting consistent traffic to your website is not that easy.
Especially when you do it organically.
For now, how did we achieve 1,30,000+ Instamojo blog visits in 4 months? Here is everything our team did right (and wrong).
Contents
Why does an eCommerce business need a blog?
A blog is a consistent bridge between the product makers and product users.
When we say – ‘we know what you are going through’ Our blog proves it.
For a business to grow in 2024, authenticity is key and that can be expressed with content. Content in our blogs communicates to our readers important know-how and technical expertise that plug a gap in their needs. Read more about how blogs help businesses grow.
D2C brands like Sleepwell or Licious have blogs that address customer concerns in their area of expertise. Or look at B2B brands like Atlassian or Salesforce that also tell readers important business updates.
Having a blog helps customers go up the marketing funnel and come to a decision about whether they want to experience your product or not.
In our case, our blog helps drive organic sign-ups to Instamojo. Infact, in the last 4 months, as our traffic has grown, we have also seen an increase in sign-ups by 37%.
How did we achieve 1,30,000+ Instamojo blog visits organically?
What did we do?
Optimised for search engines
Our biggest achievement is probably that we achieved this milestone organically. But what does that mean?
Organic marketing refers to marketing efforts that do not require any money. Simply put, we did not put any ads or money behind this stream of traffic from sources like social media, newsletters, guest posts etc.
If you see a breakdown, organic traffic from search engines forms the highest source of traffic for us.
How? We focused on improving our SEO – Search engine optimization. For a basic guide on SEO for eCommerce, read this.
What does this mean?
- We created content based on keywords that our target audience would want
- The content we wrote followed E-E-A-T guidelines with dedication
- We made sure we interlinked lots of valuable keywords with existing relevant content
- The images and videos used were of high-quality
- We did not ignore meta titles and meta tags
This made our blogs rank higher on search engines and helped get us more visitors. Know how to rank your blog higher in 2024 with these SEO trends.
Conducted appropriate keyword research
Knowing what keywords to target is important to rank. Here are the 3 major steps we followed:
Step 1
We defined our target audience with the help of buyer personas. Knowing our target audience and our unique selling proposition was key. We wanted to reach aspiring entrepreneurs who want to start their own eCommerce business at a low cost.
Step 2
Based on this we drew a list of potential keywords. We chose Semrush to do a competitor keyword analysis to get a list of keywords we could target.
Step 3
Based on the keyword difficulty and keyword search volume, we chose keywords that wouldn’t be too difficult to rank for but wouldn’t be too obscure
For example: ‘sell online’ as a keyword has an extremely high search volume but an extremely high keyword difficulty. But ‘how to sell online’ has a lower search volume, and a more manageable keyword difficulty. These are known as “low-hanging fruits”.
By targeting longer keywords and phrases with lower difficulty, we could rank higher and get more Instamojo blog visits.
Read the Top 15 high-profit margin products to sell online in India and see what’s the hype.
We recovered from over-SEO
Over-seo? Can that be a thing? It can.
Just like using too much AI can also have a negative impact.
Google is not stupid. It recognizes when you are trying to overstuff your content with keywords.
They understand your intent is not to educate your readers anymore but to just rank higher. And we already know how ‘Intent’ is a game changer for Google in 2024.
Over-utilising SEO hacks and forgetting to be human can be off-putting and can cost you:
- Visitors
- Brand reputation
- Domain rating
When creating content, remember the end user is a human. And they want to speak a human. Also, use AI for productivity and brainstorming, but do not try to generate hundreds of pieces of content with it.
Google will know.
Dont ignore old content
Fresh content does matter. It tells Google that your blog is healthy and active. Readers who are regular to your blog will appreciate fresh content and will keep returning.
But, old content is also a treasure trove. Certain pieces of content that will forever be relevant to your target audiences are known as evergreen content. These are content pieces that form the backbone of your blog and hold relevance for years. Here are a few ideas for creating amazing evergreen content.
As fresh content is published, we also took the time and effort to:
- Polish our evergreen content to stay updated on data and consumer trends
- Repurposed our old content into a new content format (more on this later)
- Kept checking and fixing issues on old content that is not yet ranking, but had potential
If you see our blog “Convince customers to buy from you“, it was written all the way in 2018. But last year, we made thorough changes without affecting the main content and structure. Now it is ranking in the top 3 and is one of our best-performing blogs.
Published. Now what?
Once you have written content your users will find valuable, you can’t just rely on ranking on Google. Remember how I said, traffic sources included visits from social links, newsletters etc?
To ensure more visitors come to our blog, we repurpose it into other types of content pieces.
For example, when the AI craze hit the internet, we wanted to capitalise on it.
So we wrote a blog on it:
We made it into an Instagram carousel:
View this post on Instagram
And then based an edition of D2C Wrap (ex-SME wrap) on it:
There are blogs which we have written based on webinars with experts which are then repurposed into reels.
With such a multitude of social platforms, the opportunity to reshape and promote the same content but in different interesting ways is mindblowing!
Ending note:
Implementing a strategy to the content you produce can have far-reaching results that are immensely rewarding. And the more distribution you can do, the more people come to your blog from these different sources.
Our team at Instamojo can’t wait to reach new heights with our blog.
And in that process, if we can make people’s dream of owning and managing their own business true – our efforts are worth it.
Stay tuned with us to see us hit the next lakh in the next 3 months! For now, why don’t you sign up with Instamojo and see the magic that a blog can have?
With Instamojo you can now have your blog on your online store!
Follow these steps:
- Head to our app store
- Scroll till you see “Set up Store blogs“
- Subscribe and follow the simple tutorial
- Add the custom script of your preferred content management system to the relevant page
Your online store blog is ready! See how this ethnic D2C brand ‘Sajjaa‘ is doing it:
