The much-awaited festival season of Navratri, Durga Puja, Dhanteras, and Diwali is around the corner. For small and independent businesses this is your prime opportunity to grow your customer base and turn one-time buyers into your loyal customers who will return to your business even after the holidays are over.
In this post-pandemic context, the online shopping trend has skyrocketed as Indians are now purchasing more products online than before. To make the most of this surge as an eCommerce business, you’ll need to ensure you have a solid marketing plan in place.
What is Festive Marketing?
Festive marketing is the creation of campaigns via different channels, based around specific festivals or holidays. It generally involves promoting special seasonal offers to maximize revenues around the event.
In this article, we will show you how to take advantage of this and give a boost to your business.
Why is marketing during the festive season so important for small businesses?
No matter what product or service you’re trying to sell, festive marketing has the potential to reap rewards for your business. Here are 5 main benefits of festive marketing for small businesses.
1. Brand awareness
Festive campaigns matter mainly because people go on a shopping spree during festive times for last-minute gift shopping. Being top of their mind and having your product/service easily accessible gives you a definite edge over your competitors.
2. Securing Sales
Unlike the previous years, this year we have seen an upward trend in the adoption of homegrown brands for almost every product. So marketing to this audience with an increased budget through targeted messaging and channels will serve to benefit your business.
3. Building relationships with customers
The end-of-year period is also the prime time for relationship marketing. For example, you can reach out to your loyal customers and thank them for supporting your business over the past year, perhaps rewarding them with a free gift or exclusive discount. This reinforces brand loyalty to your customers.
4. Humanizing your business
Marketing during the festive season helps to humanize your brand. By sharing some festive cheer with customers you can make your marketing feel more personal, which builds the trust that is essential to securing loyal fans.
5. Acquiring new customers
These campaigns also help acquire new customers by raising brand awareness and attract people to your business who might be less interested outside of the festive season. Take Internshala’s festive creative for example.
Also read: How to Prepare your Online Business for the Festive Season in 2022
Clearly, festive marketing is worth all the effort. But how can you make sure your campaign will be successful amongst all the other campaigns out there?
To help you build the best marketing strategy, we have compiled a free 30-minute certified course to understand the basics of marketing for small businesses.
Introducing FREE marketing course for small businesses
This course was curated in collaboration with Udhyam Learning Foundation – a not-for-profit organization that is working towards empowering micro businesses and independent entrepreneurs to scale their businesses.
Through this course, you will learn:
- What marketing is, its importance, and how you can utilize marketing towards your specific business goals
- What your business can do to identify different customer groups & best market your products to them
- Learn about – research on customer & competition, customer Segmentation, and framing the marketing mix
By the end of this course, you will know how to do market research to better understand your customer groups. You will understand how you can categorize your customers into sub-groups based on commonalities and then be able to do targeted marketing to the sub-groups you prioritize to achieve your business goals.
How mojoVersity works
New to online courses? mojoVersity helps you upskill and learn something new in your journey as an entrepreneur. Our team carefully curates courses on skills, tips, and knowledge toolkits that benefit small business owners with daily tasks.
All courses on mojoVersity are short, crisp, and crafted by industry experts to help you be the best at what you do. All you need to do is:
- Sign up with an email
- Enroll in any course for FREE
- Log in any time you want from any device to watch the videos
- Take a quiz at the end of the course
- Download your verified certificate on course completion
Get ready for the most profitable festive season yet! For more information on how to maximize your marketing success sign up for the course today.
