How to start selling on YouTube in 2024: organic growth mastery

(Last Updated On: February 14, 2024)

Quick summary: Hey there! Welcome to our ultimate guide on “How to start selling on YouTube in 2024: Organic Growth Mastery.” If you’re eager to learn how to thrive on YouTube without spending a single buck, you’re in the right place! We’ll spill the beans on creative strategies, engaging content, and clever tricks to boost your channel’s growth organically.  So, let’s dive right in and discover how to rock your YouTube sales game in 2024 without breaking the bank!

If you’ve always dreamed of starting your own business and making money on YouTube, but the thought of investing a significant amount of money in advertising and equipment has held you back. Well, fear not! In 2024, the landscape of YouTube has evolved, and there’s a powerful method for selling on YouTube with no money.

Let’s explore a bit with the upcoming segments. 

How does the YouTube algorithm help you earn on the platform?

YouTube’s algorithms play a crucial role in making YouTube marketing work effectively for small eCommerce businesses. 

These algorithms determine which videos get recommended to users based on their interests and viewing behaviour, making it essential for businesses to understand and optimize their content accordingly. 

Here are more details on how the YouTube algorithm works: 

• Visibility and recommendations: YouTube algorithms recommend videos based on watch time, engagement, and relevancy. Engaging content from eCommerce businesses gains visibility and attracts a broader audience and potential customers.
• Understanding user behaviour: Also, it analyses user behaviour to suggest relevant videos. Businesses can use this data to tailor content and reach their target audience effectively.
• Long-term impact: The algorithms favour engaging videos that retain viewers over time. The eCommerce businesses can boost visibility and potential sales by creating content that captivates and sustains audience attention.
• Video SEO and metadata: Video SEO with relevant keywords helps YouTube algorithms match content to searches. eCommerce businesses can use it to drive organic traffic and improve visibility.
• Consistency and engagement: Consistent content and engagement are vital for YouTube algorithms. Businesses with an active presence and a vibrant community around their videos gain visibility and interaction.

Moreover, if you are a beginner, and want your videos as per the YouTube algorithm, then here is what you can look at:

• Relevance: Make sure your video’s title, description, and content match what viewers are interested in.
• User history: Past viewing habits help predict what viewers will enjoy.
• Session and freshness: Keep viewers watching with longer sessions and fresh, trending content.
• Subscriber activity: Quick engagement from subscribers after posting is a plus.
• Device, location, language: Recommendations adapt to how viewers watch.
• Playlist and series: Organized playlists and series encourage more watching.
• Negative signals: Dislikes and quick exits can affect how your video is promoted.

We’ve crafted an infographic to show how selling on Youtube can make you earn.

Buffer’s finding indicates that there is a growing recognition of how important video content can be in the marketing strategy of D2C brands. 

While Facebook takes the top spot as the most popular platform, YouTube follows closely as the second-favourite choice for businesses to publish their videos. 

Findings show 62% of businesses choose YouTube as their primary channel for sharing video content. 

YouTube is also a leading player in India. India carries the largest active user base in India, with over 460 million active users. MSMEs in India contribute 33% to GDP and employ over 110 million people across 63 million enterprises –  and hence YouTube can be a powerhouse for generating leads and sales! 

Now that we know how effective Youtube is for earning money. How can you promote your eCommerce business on Youtube? 

How selling on YouTube can be utilized for an eCommerce business?

Well, it is a fierce fact that the ultimate fusion of eCommerce and YouTube could hit your business positively. 

Here is how you could use YouTube for your eCommerce business.

1. Create an engaging YouTube channel

Set up a YouTube channel that represents your brand and aligns with your eCommerce business. Optimize your channel name, description, and banner to reflect your brand identity and attract potential customers.

Here is an interesting example of Polka Dots Cake Academy, an online store hosted on Instamojo that uses YouTube to show behind-the-scenes for their business. 

Build your online store today

2. Produce quality videos

Produce high-quality product videos that showcase your offerings in a visually appealing and informative manner.

Highlight the features, benefits, and unique selling points of your products to capture viewers’ attention.

To gather more attention toward your video, do not forget to take advantage of YouTube shorts: the most engaging feature of the platform. 

Related Read: How to sell digital products in India: The complete guide

3. Tell your brand story

Create compelling brand stories to connect with your audience emotionally. Share the journey of your brand, its values, and mission, making your viewers feel more connected to your eCommerce business.

4. Craft captivating content

Want to know a surefire way to get more views on your videos? Well, here’s a secret: keep an eye on the latest video trends in your niche! It’s like striking gold for your YouTube channel!

Here’s the deal: when you hop on trends that match your niche or tweak them to fit, two awesome things happen:

• First, you’ll have super interesting topics that grab people’s attention. 
• Second, you’ll jump on those hot topics with lots of interest and less competition.

And guess what? YouTube’s algorithm loves that stuff! It’ll recommend your videos as ‘Suggested Videos’ and showcase them on users’ homepages. More visibility means more views, and that’s what we’re aiming for, right?

An Amazing Fact!

YouTube’s Trending Page displays viral videos in categories like Now, Music, Gaming, and Movies, updating every 15 minutes to show the latest trends.

Along with all these, offer valuable and educational content related to your products or niche. Tutorial videos, product demonstrations, and how-to guides can establish your authority and build trust with your audience.

Did You Know?

Search Engine Land reports an intriguing trend – searches related to the phrase “How-tos” are experiencing a remarkable 70% year-over-year growth. This signifies that a substantial number of users are turning to video content when seeking guidance and knowledge on various topics.

So, keep your finger on the pulse of trends, and get ready to skyrocket your YouTube success! You’ve got this!

5. Utilize SEO techniques

Optimize your video titles, descriptions, and tags with relevant keywords to increase visibility in YouTube’s search results. This will help potential customers find your videos more easily.

Video SEO and suggested video optimization

• Research relevant keywords.
• Optimize video titles and descriptions with keywords.
• Use tags and select appropriate categories.
• Create eye-catching custom thumbnails.
• Include video transcripts or closed captions.
• Keep videos engaging and the audience interested.
• Encourage likes, comments, and shares.
• Utilize end screens and cards for promotions.
• Stick to a consistent upload schedule.

Example of YouTube description:

Example of Youtube tags:

6. Do not forget the Call-to-Action (CTA)

Include clear and compelling calls to action in your videos and video descriptions. Encourage viewers to visit your website, check out your online store, or make a purchase.

Related Read: 9 eCommerce Call to Action examples that see crazy conversions 

7. Leverage end screens and cards

Use YouTube’s end screens and cards to direct viewers to relevant content or your product pages. These interactive elements can significantly boost engagement and drive traffic to your eCommerce website.

Related Read: Benefits of an eCommerce website

8. Engage with your audience

Respond to comments, questions, and feedback from your viewers. Building a relationship with your audience fosters loyalty and trust, which can lead to more sales in the long run.

Want to get a hands-on training for YouTube success? Check out our free online course on Mojoversity – India’s first digital learning platform for Small and Medium Businesses. Sign up for the course “Grow yor eCommerce business on Youtube” for FREE. 

9. Collaborate with influencers

Partner with YouTube influencers or content creators in your niche to promote your products. Influencer marketing can help increase brand awareness and drive traffic to your eCommerce store.

10. Showcase testimonials and reviews

Feature customer testimonials and reviews to build credibility and trust in your products or services.

11. Focus on mobile optimization

Given the prevalence of mobile users, ensure that your videos are mobile-friendly and easy to watch on different devices.

12. Promote sales and special offers

Use YouTube to announce promotions, discounts, and special offers. This creates a sense of urgency and encourages viewers to take action and make a purchase.

13. Analyse the channel’s performance

Monitor the performance of your YouTube videos through analytics. Track metrics like views, watch time, click-through rates, and conversion rates to optimize your content and marketing strategy.

• Impressions: Reflects how often your video displays to users. Strong impressions result from effective titles, descriptions, and tags.

Marq’s findings suggest that, on average, it requires 5-7 brand impressions for someone to remember you. To leave a lasting visual imprint and ensure future recall, your brand’s story should be seen by a visitor at least five times.

• Click-Through Rate (CTR): Compares video views to impressions. A higher CTR suggests appealing thumbnails.
• Views: Signify consistent content creation and audience interest in your channel.
• Watched Time: Reveals viewer engagement by showing how long they watch. Higher watched time indicates captivating content.
• Subscribers: Displays those wanting updates. More subscribers lead to increased metrics across the channel – impressions, views, and more.

Here is a sample of how a YouTube channel analytics overview can look like:

How to link your online store to your YouTube channel?

Once you start seeing an audience on your YouTube channel, it’s time t drive themback to your own online store. ! It’s all about showcasing your awesome merchandise, engaging your audience, and boosting your earnings.

We’ll show you how to do it step-by-step. From setting up your online store to enabling the merchandise shelf on YouTube, we’ve got you covered.

1. Set up your store

Before integrating it with YouTube, ensure that you have set up your online store on a platform. Choose Instamojo for all your D2C needs.  Design and organize your products, and make sure everything is ready for customers to make purchases.

How do I add a shop for selling on Youtube?

To add a shop to your YouTube channel, follow these steps:

• Open the YouTube Studio app.
• Tap Earn from the bottom menu.
• Access the Shopping tab if eligible.
• Tap Connect store.
• Follow on-screen instructions to link your store.

You can also expand your knowledge on how to create an online store for free to get better outputs.

2. Join the YouTube Partner Program (YPP)

To be eligible for adding a store to your YouTube channel, you must meet certain requirements and be a member of the YouTube Partner Program. Check YouTube’s guidelines and apply if you meet the criteria.

3. Enable merchandise shelf

Once you’re part of the YouTube Partner Program, go to your YouTube Studio dashboard. Under the “Monetization” tab, find the “Merchandise” option and click on “Get Started.”

How to sell merchandise on YouTube?

To sell merchandise on YouTube:

• Create engaging content on your YouTube channel.
• Design merchandise related to your brand.
• Choose a merchandise platform.
• Integrate your merchandise store with your YouTube channel.
• Promote your products in your videos and descriptions.
• Offer special deals and discounts to entice viewers.
• Engage with your community and listen to feedback.
• Monitor sales performance and adapt your offerings.
• Stay consistent in creating valuable content.
• Watch your merchandise sales grow!

4. Select your store provider

Choose the merchandise provider you are using (e.g., Teespring) and connect your YouTube account to that platform.

5. Design your shelf

Customize how your merchandise shelf will appear on your channel. You can choose which products to display and how they will be shown to viewers.

Check out our guide on how to sell products online

6. Add merchandise to videos

After setting up the merchandise shelf, you can add specific products to individual videos or multiple videos at once. Go to the “Editor” section of your YouTube Studio, select a video, click “Add Cards,” and then select the “Merchandise” option. Select the products you want to feature in that video.

Ever heard of MerchGarage? To make this point understandable, let’s take a quick example of MerchGarage. It’s this cool platform backed by One Digital Entertainment that’s all about creators and their merchandise. 

Guess what? They’ve teamed up with YouTube to make things even more awesome. Now, creators, including some big Indian celebrities and artists, can easily showcase and sell their merchandise right on their YouTube channels and videos. 

It’s like a one-stop shop for fans to connect with their favourite creators and grab some cool stuff!

They have the latest merch drop with India’s top pop artists and brands! We’re talking Badshah’s EP Retropanda, Prajakta Koli the Bollywood star, cricket legend Yuvraj Singh, and more. Plus, there’s cool stuff from Dharma Productions for 20 years of Kabhie Khushi Kabhi Gham, and even fresh Pepsi gear.

7. Publish and promote

Once you’ve added merchandise cards to your videos, save your changes and publish the video. Encourage your viewers to check out your store and support your channel by mentioning your merchandise in your videos or video descriptions.

What makes YouTube marketing effective for eCommerce businesses?

Beyond being a platform for makeup vloggers and captivating content, YouTube boasts over 1.9 billion logged-in users visiting monthly.

With over 1.9 billion logged-in users visiting the platform monthly, it presents a massive opportunity for your business. Currently, less than 10% of small businesses are using YouTube, making it an ideal time to gain viewers before competition becomes overwhelming.

Every minute, over 300 hours of video footage are uploaded to YouTube worldwide, making it the second most-visited website globally. Video remains one of the best content marketing strategies for engagement.

YouTube has been in India for over 10 years and has reached over 80% of the country’s internet users. Embracing YouTube for your business can lead to significant exposure and growth.

Read more: How you can create an effective YouTube channel in under 5 minutes! 

Monetizing Your YouTube Channel: Selling Opportunities and Options

Boost your YouTube earnings by selling smart. For that, you can discover new ways to make money while keeping your viewers interested and your content genuine.

What are the content ideas that can help you sell on Youtube?

Now, if you are planning the YouTube channel, what is the type of video you want to target? Haven’t decided yet?

Let us help you with the following content ideas that you can use easily to create a video. These include:

• Tutorials & how-tos: Share step-by-step guides on cooking, DIY, makeup, coding, and more.
• Vlogs & lifestyle: Give glimpses of your daily life, travels, and routines.
• Gaming & esports: Create gameplay, reviews, and live streams for gamers.
• Education: Informative videos on science, history, tech, and languages.
• Behind the scenes: Get to know the scenarios and incidents that happen while in the creation of the videos. It acts as a mood booster. 
• Ask me anything: Such content ideas are generally created to connect people with the personality, service, or brand. Hence, this lets the people understand more about the channel they have subscribed to.
• Reviews & unboxing: Share thoughts on products, gadgets, books, and services. 

What to sell on YouTube?

Now, let’s expand this section a bit and talk about al the different things you can use Youtube to promote and sell. 

By using various strategies like creating engaging product videos, utilizing call-to-action overlays, and leveraging YouTube’s built-in features like merch shelf, you can promote and sell your products directly to your audience.

Here are a few examples of businesses and the kind of content that works for them: 

• Fitness & wellness: Offer workouts, recipes, and wellness tips.
• Fashion & beauty: Showcase trends, tips, makeup, and hauls.
• Travel & adventure: Document journeys and provide travel advice.
• Motivation & improvement: Inspire personal growth and goal-setting.
• Tech & reviews: Cover tech news, gadgets, and software tutorials.
• Food & cooking: Share recipes, techniques, and food reviews.

You can also sell digital products through YouTube!

How do I sell a PDF on YouTube?

Selling a PDF on YouTube involves these steps:

• Create a video explaining the value and content of your PDF.
• Include a link to your website or landing page where viewers can purchase the PDF.
• Use YouTube cards or end screens to direct viewers to the buying page.
• Promote the PDF in your video description and encourage viewers to click the link to make a purchase.

Boost sales for online stores with Instamojo and YouTube!🔥

Want to supercharge your online store’s sales? You’re in the right place! We’ve got a winning combo for you: Instamojo and YouTube. With these two powerhouses, you’ll reach more customers and boost your business like never before!

Whether you’re a newbie or a seasoned seller, get ready to take your sales to the next level with Instamojo, the hosted e-commerce solution and YouTube! 

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