How To Sell Online Training Programs In India – An Interview With Deepak Kanakaraju

As part of seller success stories, we have Deepak Kanakaraju today —  a digital marketing consultant from Bangalore, India. He is also an author, speaker and trainer in the field of digital marketing.

Here’s a brief Q&A we did with him.

#1 – What is the story behind your products?

Deepak Kanakaraju: We sell study materials online for a particular exam related to joining the Indian armed forces. It was a very difficult task for us to collect online payments. We contacted some big-name Indian payment gateways and they were asking for big setup fees and the charge per transaction was also high.

We finally resorted to sending physical shipments of the educational materials via cash on a delivery model which was cumbersome and there were a lot of missed shipments and bounce backs.

#2 – What made you choose Instamojo and how did Instamojo help?

Deepak Kanakaraju: For a small business owner like me who doesn’t have a corporate office and a team of people waiting for orders, you would agree that it is no easy task to manage payments and deliveries. With Instamojo, everything is now automated at a fraction of the cost.

Instamojo was referred to me by a friend and for me, Instamojo is a Godsend. I was almost thinking about closing the project because I couldn’t handle the payments and logistics all by myself.

#3 – What’s the best aspect of using Instamojo?

Deepak: Simplicity and the 2-5% transaction fee are competitive. You can also transfer the transaction fee to your customer using Instamojo’s convenience fee feature.

#4 – How can Instamojo improve and support you better?

Deepak Kanakaraju: So far it’s great but there will be more competitors in the market because the demand is high.

As long as Instamojo keeps listening to the customers and keeps introducing new features without adding complexity to the whole process, Instamojo is sure to dominate the market.

Also, read – The definitive guide to selling and teaching online courses in India 

Check out his awesome blog on digital marketing tips at DigitalDeepak.com.  He also wrote a few kind words about us too.

JOIN THE BUSINESS COMMUNITY ON INSTAMOJO