The benefits of starting a business podcasts are severely underestimated, specially in India. Once you have explored the usual marketing channels like email marketing, social media and more, your business needs new audiences.
A podcast is a great channel for acquiring a whole new set of target customers, and that too without putting in too much of an effort. Let’s look at some of the reasons that will definitely convince you to start your own business podcast asap!
Contents
- 1 Long-form content hooks you in
- 2 A podcast has low barriers to entry
- 3 Reach new audiences with your business podcast
- 4 Podcasts are easier to consume
- 5 Higher mutual brand visibility
- 6 Podcasts can be highly engaging
- 7 Podcasts build trust and a personal relationship
- 8 Podcasts are a great alternative to video marketing
Long-form content hooks you in
A podcast is a long-form content that allows you to keep your listeners engaged for longer. Like eBooks, blogs and other long-form content, the podcast also delivers a lot of value in a short amount of time.
It is directly opposite to the purpose of short content like Instagram reels or Twitter threads. These are short-form, scannable, and usually deliver a single value point.
A podcast has low barriers to entry
The best part about starting a podcast for your business is that – IT IS SO EASY.
When you are just starting out, all you need is a value proposition, a quiet room and a recording device that could also be your phone.
You can use apps like Easy Voice recorder or Audacity to record cleaner audios and edit them on spot. You can then upload and distribute through apps like BuzzSprout.
Check our Instamojo business podcast on Buzzsprout here.
Slowly as you get into the groove of it, you can start investing in podcast equipment like microphones, headphones, and paid audio editing apps.
Related read: How To Start a Podcast; With LIVE Examples, Tools & Tips From Experts
Reach new audiences with your business podcast
People who listen to podcasts WANT to be engaged. These are quality audiences who really believe in the value that you are putting out.
You also get access to newer and different audiences considering podcast is still a relatively more niche multimedia format compared to social media content.
Podcasts are easier to consume
If a podcast is easy to record and upload. It’s even easier to consume it. With the hundreds of streaming apps like Google Podcast, Apple Music, Spotify etc.
A podcast is literally at your audience’s fingertips.
And since the listener does not need to actively stare at their device during the podcast, they can choose to listen to it wherever whenever.
While travelling, doing house chores, cooking etc. Listening to podcasts is like listening to music. It can easily be done on the go!
Related read: How This Podcaster Built a TikTok Course on WhatsApp
Higher mutual brand visibility
When you are starting a podcast as a business owner, the speakers you host will also have a value proposition for your audience.
The podcast host and the partner featured gets visibility and increased brand exposure to their respective audiences.
For example, in this particular podcast episode, Instamojo hosted the podcast, and the speaker was the founder of the online brand – GlassHopper. The conversation uncovered important concepts like
- How to set a price for your products as an artist
- The art of retaining customers
- Becoming a small business owner as an artist
Related read: How to sell handmade products online in India: The ultimate guide
Podcasts can be highly engaging
Since business podcasts are usually extremely heavy in value, they are also more engaging. If recorded well, consumers can stay hooked on the podcast for longer periods of time.
Currently, podcasts also don’t have the distracting elements of ads within an episode, unless the host mentions a sponsored brand.
This lack of distraction allows a listener to continue listening without feeling the need to switch or bounce off from the audio.
Podcasts build trust and a personal relationship
A podcast allows deep and personal conversations between the guest and the hosts. The quality of the content shows your emotional side to the consumer. This helps build a personal relationship with the consumer as well.
Unlike the written form, it is easier to put in emotions into audio. The consumer is more likely to trust your brand if the story you put out there can tug at their heartstrings successfully.
Podcasts are a great alternative to video marketing
Here are some statistics from a BuzzSprout survey that prove the efficacy of podcast marketing.
- Did you know that 60% of podcast listeners have bought something from a podcast ad.
- 72% of listeners who have listened to a podcast for 4+ years have purchased a sponsored ad.
- 69% of respondents say podcast ads increase their awareness of products, brands, and services.
We saw the benefits of starting a podcast when we released mojoMakers season 1 in 2020. Since then we have garnered over 3k+ organic downloads.
We are now back with another season with 6 awesome DTC brands! 🎉
Watch the trailer here-
Listen to their struggles, celebrations and motivations and become inspired to take your first step towards building your own legacy!
