Once upon a time (in 1990), in a land far far away (in Japan), a guy (Shigetaka Kurita) invented the first set of emojis. The rest is history.
Even now, most conversations on messaging apps and social media platforms make use of emojis to communicate with one another. But did you know how to use emojis effectively for your business? 😯
Emoji is a graphical representation of expressions and while you may think it too casual to be using it in your business, you might want to rethink it.
Here’s why:
- Emojis are a great way to convey your message to your customer. They can, sometimes, do better than words.
- About 90% of the world’s internet population understands/uses emoji to communicate.
- Emojis give personality to your brand and also help build an emotional bond with the customer.
Several brands have resorted to using emoji in their marketing strategies to grab consumer attention, especially on social media. Data found that tweets with emojis had 25.4% higher engagement when compared to the same tweet without emojis!
Also, marketing campaigns with emojis performed significantly better than those with strictly plain content.
So, should you be using emojis?
Not all types of businesses should use emojis. It can go terribly wrong and offend customers if you are operating in a serious industry.
For example, if you are in the funeral or rehabilitation sector, using emojis to market your business may not be a great idea. The best part is, there’s an emoji for most businesses.
Check out some great emoji campaigns below:
Taco Bell
The #TacoEmojiEngine is live. Tweet us a 🌮 + any other emoji and see what we send you. pic.twitter.com/xB5XYse3yD
— Taco Bell (@tacobell) November 9, 2015
Dominoes
WWF’s Endangered Emoji
How To Use Emojis in YOUR Business
If your business has an online presence, you could try leveraging the popularity of emoji to market your business. Wondering how to get started?
Here’s how:
Social Media
Do you have a Facebook page? A Twitter handle? What about an Instagram account? If you don’t already have a social media presence, it’s the right time to start. Craft a simple social message and an emoji or two to go with it and voila! Watch your business grow.
Use more positive emojis as they have a better impact.
Interested to know more about selling on social media? Download our free ebook to know more about selling on social media below.
Email Marketing
Emails are a great way to market your business. Although emoji was introduced late to the email marketing segment, there was a 777% growth in emoji use in email campaigns in 2016!
If you have been using emails to spread the word about your business, try throwing in an emoji in the subject line. That doesn’t just make your subject line stand out in your reader’s inbox but also generates curiosity in the reader.
App Marketing
If you are an app-based business, never shy away from using emoji in your push notifications. Say you are a travel app, use travel-related emoji to promote a sale or offer. This works well with apparel and food apps too.
You can also use occasion-based emoji to excite your audience. These are some of the most popular emoji used by brands across the world.
Be Careful Though!
As the general disclaimer goes, not all emojis mean the same everywhere. In the history of emojis, many have been misunderstood. Choose the right audience and use the right emoji to get best results!
KEEP CALM & USE EMOJIS
Emojis are proof that doing business online can also be fun! Set up your business online today and you will see it is a breeze. Especially, if you plan to set up on our online store. The Instamojo free and premium online store is easy to set up, use, and share with your customers. If you find it difficult to set up your store on your own, our team can do it for you!
