Quick summary:
Businesses face the challenge of optimising their online stores to stay ahead of the competition. With changing user preferences and technological advancements, knowing where to start and which strategies to implement can be overwhelming.
Are you struggling to drive traffic to your eCommerce website? Do you find it challenging to convert visitors into loyal customers? Are you losing potential sales due to slow page load times or a clunky user experience?
Our eCommerce optimisation guide is here to help you overcome these challenges and unlock the true potential of your online business. We will provide actionable tips and proven strategies to transform your eCommerce store into a conversion powerhouse.
Contents
What is eCommerce optimisation?
eCommerce optimisation increases the efficiency and profitability of your online store. Essentially, it’s about creating a seamless and engaging experience for users.
What does it look like?
This includes simplifying the buying process, streamlining the inventory, and keeping the selection process simple. Have you ever wondered about the impact of website loading speed on the user experience?
Slow loading times can increase the bounce rate. By optimising functionality, you’ll ensure a smoother browsing experience and potentially higher conversion rates.
Now, let’s talk about search engine optimisation (SEO).
Add relevant keywords and effective meta tags to increase the visibility of your online store in search. This allows organic traffic to attract new customers. Don’t forget the research!
Analysing user behaviour and website metrics gives you valuable insights to adjust your strategies. So, does this clarify what eCommerce optimisation entails for you?
eCommerce SEO boasts a whopping 1,600% ROI, more than paid search.
Related read: Local SEO: Here’s why it is the BEST thing ever for small businesses
eCommerce Conversions—What’s a Good Rate?
Now, let’s understand eCommerce conversions.
eCommerce conversions are the number of website visitors who complete a desired action on your website, such as purchasing or filling out a form. A reasonable conversion rate is essential for any eCommerce business, as it directly affects the success and profitability of the store.
But what exactly is a “good” conversion rate? The answer to this question depends on factors, including the industry, the product, the target audience, and the type of change being pursued.
This is how you can calculate it!
eCommerce conversion rate = orders/visits to your website
According to industry projections, the average eCommerce conversion rate is 2-3%. However, this number can vary significantly depending on the factors mentioned earlier.
For example, luxury goods may experience lower volatility due to higher prices, while some businesses see higher volatility due to urgency or need for their products.
Here are the estimated average conversion rates by industry:
- Fashion and apparel: 1.01% – 2.20%
- Electronics and technology: 3% – 4%
- Home and furniture: 2% – 3%
- Beauty and cosmetics: 2% – 3%
- Food, drinks and grocery: 1.00% – 2.01%
- Arts and crafts: 3.84% – 4.07%
- Health and wellbeing: 1.87% – 4.20%
To determine a healthy conversion rate for your specific business, it is essential to track and measure your current rates, set realistic goals, and continually optimise your website and marketing strategies to have improved conversion.
Instamojo offers built-in tools that help optimise your store for improved search engine rankings.
Furthermore, setting a specific level of change as a measure may not be as important as focusing on increasing it over time. The goal of continuously improving conversion rates should be the focus of every eCommerce business, instead of just trying to maintain a specific number.
Related read: eCommerce SEO: Your complete guide
eCommerce optimization tips
So, now what? Are you ready to take your eCommerce store to the next level? If so, let’s have some invaluable tips for optimising your online business and boosting success. How can you enhance the user experience to drive more conversions? What strategies can you implement to improve site performance and engage your customers? And how can you maximise your online sales potential?
Get ready to discover the answers to these questions.
1. Mobile optimisation
Mobile optimisation is essential for eCommerce websites in today’s mobile-driven world. By optimising your website for mobile devices, you can offer users a seamless experience, making it easier for customers to browse and buy products.
2. Personalisation
Personalisation in eCommerce, by using customer data, product recommendations, and special offers based on customer interests, can provide tailored experiences.
This increases customer satisfaction and causes conversion rates to spike. Did you know that according to Adobe’s Personalization at Scale report, 80% of organisations consider personalisation critical to growing their business?
3. Incorporate customer reviews
Customer feedback is crucial for eCommerce success. Encouraging and displaying reviews on your website builds trust and provides social proof for potential customers to trust and buy your brand.
4. Product optimisation
Customisation is essential to attract potential customers. Streamlining your product listing with detailed descriptions, relevant keywords, and accurate classification increases visibility and improves the chances of customers finding your product.
5. Boost site speed
Optimising site speed is essential to online success. Slow-loading websites can turn off customers and reduce conversion rates. By improving productivity and time on the page, you create a seamless experience encouraging customers to stay and complete their purchases.
6. eCommerce landing pages
Treat landing pages as virtual store windows for specific categories or products. Creating dedicated pages for different products can attract targeted traffic and improve product discovery. These pages allow you to showcase your offerings, highlight relevant products or promotions, and guide customers to purchase.
7. Shopping cart
Optimise the shopping cart experience to raise abandonment and increase conversion. Identify and manage invoices with features such as guest checkouts, abandoned cart recovery, and simplified payment methods for better customer interaction.
8. Use an upsell
Upselling is the process of offering new or upgraded products to customers at the time of purchase. You can increase purchase value and improve customer satisfaction by using targeted sales strategies. You’re showing quality products that complement their first purchase and add value to their shopping experience.
9. Capture emails
Take the emails to generate effective marketing. Build customer relationships, share new products and promotions, and encourage repeat purchases. Use pop-ups, newsletters and lead magnets to grow your customer list.
60% of consumers revealed that they made a purchase based on receiving an email marketing message.
10. Create urgency
Fear of missing out (FOMO) can be a powerful motivator for customers. By creating a sense of urgency with limited offers, lead-back periods, or promotions, you can only encourage customers to act immediately. This can help increase conversion rates when customers are encouraged to buy before the opportunity expires.
11. Display customer testimonials
People trust the opinions and experiences of others. You can demonstrate and build social proof by showcasing customer testimonials and case studies on your website.
12. Many payment options
Multiple payment options are essential to meet customer demand. By offering options such as credit cards, digital wallets, or prepaid payment systems, you enhance the shopping experience of various customers. Remember, the easier the payment, the more likely the purchase is to complete.
13. Streamline your checkout process
Streamline your checkout process for a seamless customer experience. Ensure your purchasing system is intuitive, user-friendly, and requires minimal steps. Clear instructions, progress indicators, and simple forms can simplify the process and reduce cart abandonment.
14. Upgrade your site chat
Enhance customer experience with advanced site chat features. Integrate chatbots, live chat support, or personal messaging tools to provide immediate assistance and personalised recommendations. This addresses queries faster and more efficiently, increasing customer satisfaction and conversion rates.
15. Reduce cart abandonment
Cart abandonment is a common issue in eCommerce. Are you effectively getting lost sales from abandoned carts? Retargeting ads, personalised emails reminding customers of cart abandonment, or offering special incentives to entice them to return can increase customers’ returns to complete their purchases.
Related read: Abandoned carts: A guide on how to recover lost sales
16. Write detailed descriptions
Give your customers the lowdown on products with detailed descriptions, including clear images, videos, and all the important details. The more information you share, the more confident and informed your customers will be when making a purchase.
Software Pundit CEO Bruce Hogan notes that 10% checkout promotion leads to a 10% sales increase, but on product pages (20% of sales), it’s a 2% gain it’s all about maximising impact!
Related read: How to Optimise Images for SEO: Step-by-Step Checklist
17. Content optimisation
You know what, creating valuable content like blog posts and landing pages can attract organic traffic and improve your website’s SEO ranking. By effectively using the right keywords, internal and external links, and engaging social media, you can provide helpful information to potential customers and make your website visible on search engines.
Related read: SEO trends to look out for in 2024
Power up your sales with Instamojo’s eCommerce optimisation solutions
Now, you can unlock the full potential of your online business with Instamojo’s cutting-edge eCommerce optimisation solutions. The powerful tools and strategies are designed to boost your sales, enhance customer engagement, and optimise your website for maximum performance.
The SEO tool will be in your dashboard’s ‘Marketing’ section. And with that, for your online store, you will get the advantage of:
- Basic eCommerce SEO
- Manage custom meta tags
- Link Google Search Console
From conversion rate optimisation to user experience enhancements, you’ll get all the necessary resources to help you create a seamless and profitable online shopping experience.
Therefore, with Instamojo, you can take your eCommerce business to new heights and achieve exceptional results.
Start optimising today and witness the transformation in your sales numbers like never before.
