If you’re thinking of starting a business in 2025, chances are you’re searching for profitable products to sell. Understanding what’s in demand is crucial for success. It is like finding your way in a dark tunnel with a light guiding you to the end!
In this article, we’ve put together a list of the top 10 products expected to see high demand in India in 2025. Whether you are planning an online store or a small business, these ideas will help you stay ahead of the curve. Let’s dive in!
Contents
1. Skincare products
Skincare has been a booming industry for years, and the trend shows no signs of slowing down in 2025. Products such as natural skincare solutions, sunscreens, and “glass skin” regimens are seeing soaring demand. Consumers are particularly drawn to organic face serums, niacinamide creams, and vegan skincare lines.
In recent years, several Indian D2C skincare brands have experienced phenomenal growth, reflecting a shift in consumer preferences towards innovative and effective skincare products. According to Google Trends, this demand is set to rise even further. Statista reports that the Indian skincare market currently generates a revenue of $9.6 billion, with an expected annual growth rate of 2.57%.
2. Activewear
The fitness revolution is here to stay, making activewear one of the fastest-growing categories. Items like athleisure clothing, yoga pants, and running shoes are in high demand, with sales skyrocketing alongside the booming fitness industry—a trend expected to persist well into 2025.
To stand out in this competitive market, focusing on innovative features is key. Think sweat-wicking fabrics, phone pockets for women, or size-inclusive ranges to meet modern consumer needs.
Many D2C activewear brands have experienced exponential growth in recent years, both internationally and in India. Brands like Popflex and BlissClub have tapped into this thriving market by blending functionality with style, setting a benchmark for others to follow.
3. Plants
Online sales of plants are reaching new heights in India, driven by the growing trend of incorporating greenery into homes. From indoor plants to succulents, this market is thriving as more people embrace the benefits of plants for aesthetics, mental well-being, and air purification.
According to Google Trends, the search volume for plants is at an all-time high, with urban populations leading the charge in greening their living spaces.
Want to sell plants online? Read this complete guide.
4. Coffee
Coffee is more than just a drink; it’s a way of life! With sales projected to grow from 3.9% to 6% by 2025, coffee remains one of the most sought-after commodities. The growing popularity of speciality coffees including cold brews, coffee blends, and flavoured coffee is being driven by urban millennials and Gen Z who are embracing the coffee culture.
According to Google Trends, the search volume for coffee has reached an all-time high, surpassing 2023 levels. This surge reflects the increasing demand for premium coffee experiences.
To tap into this thriving market, consider offering unique coffee experiences. Ideas like subscription boxes featuring curated coffee blends, or locally sourced brews with a story, can set your business apart. Pairing these offerings with educational content about brewing techniques or flavour profiles can further engage coffee enthusiasts and build a loyal customer base.
Here is a complete guide for selling coffee online for you!
5. Health supplements
Supplements like melatonin gummies and hairfall control gummies have gained significant traction over the past few years. However, as we move forward, the focus is shifting towards vitamin and protein supplements made with clean, effective, and natural ingredients.
The year 2024 marked a turning point in health awareness, driven by rising pollution levels and increasing health consciousness across India. This trend is expected to grow even stronger in 2025, with a surge in demand for products that promote overall well-being and cater to specific health needs.
Products Expected to Trend:
- Whey protein powder
- Multivitamin Supplements
- Collagen Powder
6. Organizers
Organizers are the latest rage as people seek practical solutions to declutter their spaces and bring order to their lives. With the rise of consumerism and smaller living spaces, the demand for smart and functional storage options has skyrocketed, making organizers a hot-selling category in 2025.
Organizers offer a simple answer to the challenges of modern living, where every inch of space counts. Their versatility and practicality have captured the attention of consumers, making them a must-have item in homes and on the go.
Popular Types of Organizers to Sell:
Wardrobe organizers: These help maximize closet space by neatly storing clothes, shoes, and accessories, making them a staple for urban households.
Kitchen organizers: From spice racks to stackable storage containers, these products make kitchens more functional and visually appealing.
Travel organizers: Trending now, these include packing cubes, toiletry bags, and electronics pouches that help travellers stay organized and stress-free.
7. Hypoallergenic products
The rise in allergies has made hypoallergenic products more than just a trend—they’re now a necessity. From detergents to baby care products and allergen-free cosmetics, these items are becoming household staples for families seeking safer options.
The increasing prevalence of allergies, driven by urban lifestyles and rising pollution levels, has significantly boosted the demand for hypoallergenic products. More people are experiencing skin sensitivities and respiratory issues, prompting a shift towards dermatologist-tested, safe formulations that cater to their needs.
Why Hypoallergenic Products Sell:
- Gentle on skin: Ideal for babies and individuals with sensitive skin.
- Trust factor: Products labelled “hypoallergenic” are often perceived as safer and better quality.
- Diverse range: Includes cosmetics, detergents, skincare, and home cleaning products.
8. Custom Products
Personalized products are all the rage, offering a unique way for consumers to express their individuality. From custom jewellery to personalized clothing and gifts, these items have become highly sought-after. People love adding a personal touch to what they buy, making customized products a perfect way to cater to this demand.
Why Custom Products Work:
- Emotional connection
- Uniqueness
- Versatility
Popular Custom Products to Sell:
- Custom jewellery: Name necklaces, birthstone rings, or engraved bracelets.
- Personalized coffee mugs: Great for gifting, with options to add names, quotes, or photos.
- Customized apparel: T-shirts, hoodies, and tote bags with unique designs or personal messages.
9. Cutlery
Trendy coffee mugs, beer glasses, and ceramic dinnerware are in high demand as people prioritize home aesthetics. The shift towards creating cozy, stylish living spaces has driven consumers to invest in elegant and functional tableware. This trend has been further amplified by social media, where aesthetically pleasing kitchen and dining setups often take centre stage.
Many D2C brands like Nestasia for example have successfully tapped into this market by offering elegant and innovative designs that cater to modern tastes.
10. Pet Food and accessories
The pet food industry in India has seen substantial growth, largely due to the growing number of pet owners. Pet food can be categorized into dry food, wet food, and treats along with supplements focusing on enhancing pets’ overall well-being and addressing specific needs, such as:
Joint health: Supplements designed to improve mobility and alleviate joint pain in older pets or active breeds.
Digestive health: Probiotics and digestive enzymes that support gut health and improve digestion.
Coat and skin care: Omega-3 and other nutrients aimed at maintaining shiny coats and healthy skin.
Multivitamins: Comprehensive vitamins to boost immune function and overall health.
Pet accessories are also experiencing steady demand as pet owners focus on providing a comfortable and stimulating environment for their pets. The range of pet accessories includes:
- Beds and scratchers
- Collars, Leashes, and Harnesses
- Toys and Enrichment Products
- Grooming Tools
Conclusion
These 10 products are predicted to trend and experience a significant rise in sales in 2025! Are you excited about any of them? Now is the perfect time to turn your interest into action and start a business!
You can start selling them on our online store for free or with our premium plans that start at just 10/day!
