INTRO
March 1997 and September 2001.
PART 1.
● Principles of influential communication
● Two Lessons from HISTORY’s Greatest Conman
● Forbidden persuasion techniques
● Finding The One Belief
● LOOK at this Image! ( 3 parts of brain)
PART 1B.
● The Big Idea Copywriting Process
● Injecting Dopamine into your prospect’s Brain
● Market Sophistication
● Promise Exposure Spectrum
● The S.I.N Technique
● Analogy of The Big idea Copywriting process from a Hollywood
blockbuster. . .
PART 2.
● Emotive Rhetorical Devices (4 instantly effective persuasion tactics revealed by the Godfather of persuasion himself before his death in 323 BC...
● Making money in a hostile economy
● Finding starving crowds (hungry markets)

● High-ticket deals and big brands
● Building YOUR list. . .
PART THREE
● How to set up a system that makes you 100,000 or more every week
● 13 Almost Secret Ways to Write Headlines That Sell Like Crazy. .